Arnold, on this magazine cover, is obviously flexing and showing his muscles. He is intimidating with the sunglasses and the red background.
He makes me feel like if I were to purchase this magazine and read its contents that I would be able to get big and muscular like him. The color red is used to reassure energy and is proven to excite.
His looks make me feel like if I follow what it says in the magazine that I will be able to get cut like he is.
The values of this magazine are for mainly people who workout or want to workout and gain muscle.
Arnold, on this magazine cover, is looking more business with a suit and tie. He seems happy and confident. He is pointing to the viewer basically saying that the viewer could be happy and confident to.
He makes me feel like I can be successful, as long as I read the magazine.
The lifestyle brought up in this magazine cover would be business and being successful to me at least. The color blue is used to be more subtle and calm. Implying that making money and being successful is easy, even though it isn't.
The major difference between the two are the colors used. One makes me feel excited and full of energy and then the second makes me feel more calm. The target audience is obviously different between the two. The first magazine, the target audience would be people who workout and like building muscle. Then the second magazine, the target audience would be business men or people that are trying to be successful.
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